The Scotch brand is recognised the world over, synonymous with quality and high welfare standards. With trade talks and future deals high on the current agenda how does Scotch Beef fare on the world stage. We will be joined by QMS director of marketing and communications, Lesley Cameron and Director of Market Developments, Tom Gibson to talk through their strategies and how they see the future of Scotch beef within the global market.
There will be opportunities through the webinar to ask questions via the online chat function.
This event is part of a series of materials focussing on different parts of the Beef Supply Chain. Look out for our podcasts, videos and publications coming soon!
Sign up to the FAS newsletter
Receive updates on news, events and publications from Scotland’s Farm Advisory Service