In this podcast, Malcolm MacDonald speaks to Food and Drink consultant Kerry Allison about marketing and the wider food and drink industry. Kerry outlines the scale of the Scottish food and drink industry and how important it is to the rural economy. Kerry then provides some top tips on marketing and building a brand for rural businesses, and new trends in consumer behaviour they should be aware of.
Sign up to the FAS newsletter
Receive updates on news, events and publications from Scotland’s Farm Advisory Service