Honest Conversations, Better Farm Businesses

Strong farms and crofts are often built on strong relationships. This webinar is designed for those hoping to have honest conversations about succession, those who work for someone else but want to change or develop something, or those coming into the business with a great idea, who aren’t in a position of authority.

We need to have important and honest conversations with farm/croft owners, managers, spouses, parents, siblings or in-laws in order to see things change and develop, but does the thought of this fill you with dread?

In this anonymous webinar using Kerry Hammond’s “FIELD” model you’ll learn how to identify the right time and place for a productive discussion, clarify your goal before you speak, and approach tough topics with empathy and respect. We’ll also explore how to recognise and understand resistance without escalating tension.

Most importantly, you’ll gain tools to move conversations toward understanding and clear agreements. When communication improves, relationships strengthen, and better collaboration leads to better yields.

This webinar is hosted by Kerry Hammond, a Principal Consultant at SAC Consulting, who specialises in human skills, negotiation, mediation and building strong family businesses and partnerships.