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Livestock Market and Marketing

Buying or selling stock at auction marts can be a daunting prospect. Sale days can be very busy and hectic, however they are a great opportunity to show a large crowd of potential buyers of what they have to offer. Below you can find out guides and videos below on livestock marketing and marts.

livestock auction mart

Buying and Selling at the Mart Practical Guide

Read our guide on all you need to know about buying and selling livestock. This guide covers buying stock, stock classes, sale methods, and what to expect when making a sale. Read more >>

What Happens at the Mart on Sale Day

Buying or selling stock for the first time at an auction mart can be a daunting prospect. However, it is an important part of any crofting or farming business. This video will help those new to the mart understand what happens on sale day from arrival of stock to the sale ring. Hear from auctioneer Fraser Chapman about batching stock and his top tips for the sale day.  Watch here >>

Preparing Your Tups for Sale - Top Tips & Recommendations

The preparation of a breeding ram for sale starts from the moment he is born on farm right to the point he is in the sale ring. Getting it right is vital to not only ensure he is looking well on sale day but to ensure he is fit to breed for his new owner for many years to come. We join farmer John Brown to discuss what goes into getting a ram in tip top condition for sale including nutrition, health and preparations for the sale itself.  Watch here >>

Marketing Your Lambs

Choosing how to effectively market lambs starts before the ewe breeding season even starts. In this short video, Johnny Williams from Farmstock Ltd covers the principles of selling lambs store or prime and what market trends can influence price throughout the year.  Watch here >>

Bull Purchasing and Management

On this page we have guides on what to consider when purchasing a bull, and information on what steps to carry out post-purchase

Guides for Crofters and Smallholders

Store Livestock - Adding Value in Presentation

Selling Store Lambs and Cast ewes is often an experience that can be stressful but rewarding for the seller. No matter the scale of your operation; crofter or farmer, the same principals apply in presenting stock in the sale ring. The preparation should take place before your stock reaches the sale ring.  Read more >>

Small Lambs - A Problem or an Opportunity for Crofters and Smallholders?

In nearly all sheep flocks it is difficult to avoid having small lambs. However, there are ways to reduce the number of small lambs you have in your flock. We will also look at opportunities for small lambs.  Read more >>

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