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Positive PR

Public perceptions of agriculture and food production is vitally important, as is selling your brand and your story. We have numerous resources available to aid you in creating positive PR to aid your business.

Positive PR Infographic

This infographic highlights the key messages from the three Positive PR podcasts held with Jane Craigie from Jane Craigie Marketing, Martha Bryce of Sound Bite PR and Claire Pollock from Ardross Farm Shop. What PR is, how to deal with negative PR, how to use social media for positive PR, an example of good PR and some top tips are all covered.

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Creating A Social Media Campaign

Social media is a network of over 3.5 billion users that just love to share, seek, and create information. As a business owner, do you utilise these networks in a way that produces great results for your business, your family, and your communities?

Social media channels have rapidly become an inseparable part of business development, and therefore understanding the basics of creating a social media campaign is more important than ever to connect with the people that matter to you and your business.  Read more>>

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