Kerry Allison, Senior Marketing Consultant with SAC discusses PR (public relations) with a Food PR Agent, an Agricultural PR firm, and farm businesses who is rocking their PR opportunities. In this second podcast, join Kerry as she speaks to Jane Craigie owner of Jane Craigie Marketing. Jane is a communications and PR expert in agriculture and rural industries. Jane shares some industry overview, and gives us some insight into how a PR agency works. Kerry and Jane discuss when a business might look to work with an agency, and what kind of things people can start to work on themselves.
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