Polyproduce Marketing

The surge in crofters and smallholders interest in growing fruit and vegetables as well as an elevated demand for locally sourced foods by current consumers has meant an identification of opportunities to create a food and drink network locally. With current demand outstripping supply this video speaks with Calum Johnston, SAC Food & Drink Consultant about what these opportunities mean as well as a local shop/business owner with an interest in local production. Topics covered are marketing methods, tapping into opportunities, considerations for getting started and some anecdotal examples.