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The Black Farmer: Jeopardy – The danger of playing it safe

Mary-Jane Lawrie talks to Wilfred Emmanuel-Jones MBE, aka The Black Farmer. Wilfred is of the Windrush Generation and describes his difficult start to life in the UK, before he eventually found his chance working at the BBC, where he found his passion for food. He left television to start his own food and drink marketing company which gave him the opportunity to finally realise his dream of owning his own farm. The Black Farmer is now a successful brand which sells a range of products including sausages and deli products. Wilfred tells us about his life and his determination to become a farmer, and how the danger of playing it safe can hold us back from success.

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