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Webinar: Brand Building (Part 1) – Where Do I Start?


“Woodside Farms” Sound familiar?

Tesco got into some hot water over the ‘fake farm scandal’ in 2017. But why bother to brand produce with a farm brand name?

Covid19, Brexit, Who knows what’s coming next? Why Branding can help to connect you to your communities and your customers.

In this recording of the webinar, we join Kerry Allison, Senior Brand and Marketing Consultant at SAC Consulting for our first of two webinars looking at building a brand for your farm.

This webinar will cover the basics,

  • Why Bother?
  • Where do I start?
  • What’s the pay-off?
  • What’s the damage?

Watch the second part in this series of webinars – Brand Building – What Comes Next? using this link.

In the background is a section of Tesco 'farm brand' logos e.g. Suntrail Farms, Woodside Farms, Willow Farms etc. In the foreground is the blue title box for the 'Webinar - Brand building - where do I start?'

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