Writing A Marketing Plan

A marketing plan is an operational document that outlines the marketing activity that a business plans to implement to generate leads and reach its target market.  A marketing plan details the outreach, both traditional and digital, and PR campaigns to be undertaken over a period, including how the company will measure the effect of these planned activities.  A marketing plan would normally include; A business summary, business initiatives, marketing objectives, target market information, customer information (or buyer personas), information on your competitors, marketing strategy, marketing channel plan, and a budget.