A marketing plan is an operational document that outlines the marketing activity that a business plans to implement to generate leads and reach its target market. A marketing plan details the outreach, both traditional and digital, and PR campaigns to be undertaken over a period, including how the company will measure the effect of these planned activities. A marketing plan would normally include; A business summary, business initiatives, marketing objectives, target market information, customer information (or buyer personas), information on your competitors, marketing strategy, marketing channel plan, and a budget.
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