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Marketing and Negotiating

Marketing is about going to the market to identify what it wants rather than just changing something you already make. This might require a complete change of attitude and the ability to turn your focus 180 degrees. It is about building a profitable business based on real customer needs ie producing something the customer needs, finding the right customers and building a good relationship. Marketing, therefore, covers a very broad range of business activities and is much more than just sales and promotion.

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