NE Organic Discussion Group 2019 Meeting 3 (Aberdeen)

This is meeting 3 of a series of 4 in 2019/20 of the NE Organic Discussion Group.

Kerry Allison, a Senior Food and Drink Consultant will be speaking at this event about the black magic of marketing.

We will look at General Market Insights for the Food and Drink Landscape, what works, what doesn’t, what do people care about?

We will take a targeted look at the Organics category, learning lessons from those getting it right, and looking for opportunities to maximise our businesses.

Finally we will take a close look at consumer behaviour. Why do people buy certain things?

How do people make decisions about their diets? What matters to people? Are the stories you are telling in your businesses the ones that people want to hear?



Bookings are no longer available for this event.