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This infographic highlights the key messages from the three Positive PR podcasts held with Jane Craigie from Jane Craigie Marketing, Martha Bryce of Sound Bite PR and Claire Pollock from Ardross Farm Shop. What PR is, how to deal with negative PR, how to use social media for positive PR, an example of good PR and some top tips are all covered.

The Mitchell family farm approximately 1050 acres across Whitriggs and Denholm Hill farms. This family run business acted as the Borders Monitor Farm for QMS Scotland from 2016-19. Prior to becoming a monitor farm, the family had little knowledge of iceberg diseases. In 2016, at the start of the project the farm had 1000 Llyen ewes which had been a closed flock since 2001.

Often referred to as “Jaagsiekte” it is caused by a retrovirus. This virus infects the lungs of sheep, causing tumours to develop and fluid to accumulate within the airways.