Making The Most Of A Small Land Area – Direct Marketing

Do you have small areas of land which you think you could utilise better?

Direct marketing offers food producers a way to increase revenue and build a business that can support more labour units.

Aoife and Joe of Glasrai Organic Farm are new entrants to farming in Ireland who bought 7 acres of land four years ago and now have a team of 4 people helping them grow and sell organic vegetables direct to the consumer.

Join us on the 16^th of February 2022 to learn more about Joe & Aoife’s journey. We are also joined by Kerry Hammond of SAC Consulting, an expert in direct marketing and business creation. Kerry will show us other examples of direct marketing success stories as well as touching on practical and technical considerations, as well as touching on current legislation which affects businesses who direct market.

This webinar is part of the three-webinar series “Making the most of a small area” This series aims to enable farmers and landowners to identify and fully utilise small areas of land, maximising income from a small land area. These topics are relevant not only to new entrants and farmers with small land areas but also to those with larger land areas who are looking to expand or diversify their businesses.

With land values remaining high, making the most out of land already owned is more important than ever. Creating diversified enterprises has multiple benefits, including creating alternative income streams, increasing the resiliency of the business and enabling simpler separation of the business for succession purposes